Here’s something that stresses out every blog owner at some part in their blogging career: numbers.
Web masters seem obsessed with the number of visits they get, the number of people who share their posts through social media, and the number of comments that they get per post. In fact, when these numbers aren’t as high as bloggers want them to be, they can get discouraged and give up on blogging all together.
While the success of your blog is partially measured by numbers, you can’t always count on figures to tell you the real story behind success. Appearances can be deceiving. There are other, less heart-wrenching ways to measure the success of your blog.
“Like,” “Tweet,” “Plus” and “Share”
Most of the information you find in blogs is starting to transform from blase information written for search engines to valuable information written for the audience. SEO keyword percentages are kept at 3% at most; keyword stuffing has been penalized severely by Google.
Realizing the value of real, useful content, companies are starting to demand that their writers produce content that their audience will not only enjoy, but also share with others. Nothing says value more than a “like” or a “share.” But should you use those numbers to judge the success of your blog?
The answer is no.
Just because no one liked or tweeted your post doesn’t mean no one read it. They may be sharing it with others through other means, such as through email or instant messaging. If your numbers say you get visitors every day, then someone is reading your information.
If you’re stressed out about social media shares, remember that you don’t always share everything you find valuable either. That doesn’t mean it didn’t make an impact on you.
There are some blogs that get very high traffic, but that doesn’t mean they’re successful. Some blogs don’t make more than a few pennies a month, even though they get thousands of page views per day. Other blogs may get tons of page views, but have limited unique visitors. Some visitors are simply there to leave a comment promoting their own services, otherwise known as spamming.
None of these situations add anything but headaches and consequences for the owner. Now they have to find out a way to fix things, so that their traffic converts, and they receive comments that aren’t just generalized spam.
Which would you rather have: a million counterfeit dollars, or ten real ones?
Comments Per Post
There are plenty of blogs that never get more than one or two comments a month. Yet these blogs are highly successful. The owners measure the success in other ways. The blogs could keep their clients informed of what’s happening in their industry. They could answer questions. They could direct people to places that will help them with their problems. They could even land them new customers and clients. For each of these scenarios, comments are not necessary. The blog is serving its purpose, which is how you should be measuring your blog’s success.