How many people visit your site? It’s become almost a sign of pro blogging virility to have huge numbers of visitors, or hits. But has that statistic lost its importance? A post by Robert Scobleizer got me thinking.

If a new blog catches my eye I instantly subscribe to it and never visit the Web page again.

Does the number of readers, or subscribers to a site, more accurately reflect its popularity? For instance, the top three blogs, based on Feedburner subscriptions, were

Endgadget, with 826,000 readers
Tech Crunch with 439,000 readers
Boing Boing with 420,000 readers

That ranking is echoed by Technorati’s top 100 blogs. Does this mean, as logically it should, that the more visitors you have, the more potential subscribers?

If more and more people are reading blogs via an RSS application like Google Reader or Bloglines, does this mean blog design is no longer important? After all, RSS readers strip out all the fantastic graphics and precise typography, distilling your site to headlines.

Jacob Masters (93 Posts)

Jacob Masters is the editor of Pro Blogging News. He has worked in the tech and legal industry for over a decade. His goal in life is to increase the internet knowledge base one article at a time. He also likes to push the boundaries through his city wide evening excursions as a guerrilla gardener.

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