In one of those ‘why hasn’t someone thought of this before moments,’ a blog has launched to cover the tech startup scene of So. California and along the West coast.

Sean Percival, who worked for Mahalo before it laid-off 10 percent of its workers in November, says the news and gossip site Lalawag will borrow heavily from the snarky remains of Valleywag while also focusing on the LA tech scene.

“The space here is unique to say the least,” Percival explained on his personal blog.

Monday, the site featured photos of a Sonoma wine trp with birthday boy LA marketer Brian Solis and a Twitter interview with Calley Nye, described as the “nubile tech diva-rette that hit the big time writing for TechCrunch then created TechNews.LA.

Along with Percival, the LaLaWag writing staff is rounded out with ex-Valleywag intern Alaska Miller.

(Hat-tip to Duncan@Inquisitr)

Post originally written by Ed Sutherland

Jacob Masters (93 Posts)

Jacob Masters is the editor of Pro Blogging News. He has worked in the tech and legal industry for over a decade. His goal in life is to increase the internet knowledge base one article at a time. He also likes to push the boundaries through his city wide evening excursions as a guerrilla gardener.

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