We’re all guilty of it: we let our blogs lapse. We don’t mean to. We think we take pretty good care of them because we update them on a regular basis, respond to all the comments and make sure that there’s no blinding colors that will make our visitors’ eyes bleed.
So a year goes by. Then two. Then three. Then something happens that makes us realize that we need to overhaul our blog – and fast.
That happened to Eddy Solomon, author and owner of the blog Work At Home No Scams. Eddy recently suffered from a security breach to his blog, which forced him to do an overhaul. There were five things I noticed about Eddy’s website that made his visitors love the new blog. Implementing these five techniques will help you get your blog back on track too.
Update Your Security
The first thing Eddy did was fix his most immediate problem: his security. To solve his problem, Eddy switched to the Genesis framework (not an affiliate link).
The Genesis Framework has rave reviews from WordPress developers about how safe and secure it is. Mark Jaquith, a WordPress developer, is quoted as saying:
“It’s clear the StudioPress team made security a priority when developing the Genesis Framework. From a security standpoint, it’s at the top of its class and follows WordPress security best practices.”
When you’re updating your website, consider getting better security for your CMS. This includes making sure all of your WordPress themes and your CMS itself is up to date.
Get A New Design
Work At Home No Scams went from a nice, palish pumpkin orange to black, white and orange. Nothing says no nonsense like the basics.
When choosing a new design, you should pick something that’s functional and won’t send your readers screaming for cover because of the color scheme. Simplicity speaks volumes.
Eddy’s new blog design is much more focused on content. Whereas the older version of his site was crowded on both sides with links, this new version puts everything that’s important to his visitors right in front of them. When you overhaul your blog, make sure that your new design is more than a step or two up from your last design. Remember, less is more.
Make It Mobile-Friendly
Remember, the purpose of this redesign is to make your website better than it was before. A large part of that is giving your readers what they want – and need. Millions of people visit websites on their phones every day.A mobile-friendly design is both a want and a need. Easier access through mobile phones means more traffic and more customers.
Add A New Feature
Show your readers you value them by adding a new feature that’s specifically designed for them. For Eddy, it’s the installation of a new job board section and a members-only work at home educational course.
For you it could be forums, a reader spotlight feature, guest blog posts or even a contest. Whatever it is, it should be something that you and your readers will both celebrate.