In the last post, we took a look at spinning in depth, and compared spinning and rewriting techniques. Now we’ll answer the question posed in the title: should you spin content for your blog?
What Do the Search Engines Say?
Search engines, especially Google, frown upon spun content. Take a look at this post published on the Google forums in 2011. In it, a webmaster asks if using spun content will get him banned by Google. A Google employee responded:
“Our algorithms prefer unique, compelling and high-quality content.”
He even goes on to say that websites caught using “spun” content can possibly have action taken against them if they rely on such content for high rankings.
Penguin is proof that Google does not take kindly to spun content.
The interesting thing about it is some people were telling this particular webmaster that it was OK to use spun content, as long as it sounded natural and didn’t read like it was coming from a program. So the webmaster proceeded to do exactly that. He spun the content, posted it, and others commented that it was of nice quality.
Again, the Google employee commented that their algorithms preferred high-quality content. But the webmaster took the shortcut anyway, and continued to use spun content. He was so proud of his spun content that he posted it on Google forums – which is like posting a list of crimes you committed in the FBI’s forums. But that’s neither here nor there.
The point we want to take away from it is this: this webmaster is not alone in his thinking. He’s taking the shortcut that hundreds, even thousands of other webmasters are taking. The bad thing is sometimes they don’t even realize they’re using spun content.
SEO Companies & Spun Content
People are starting to rely heavily on SEO companies to give them quality, unique content that will rank their sites high for specific keyword phrases. But some SEO companies will employ writers who spin content by hand. They pay less than $10 for this content, and submit it to various sites, generating back-links to their client’s websites. It’s a shortcut through the woods when you’re running a marathon. Sure, you could get caught and penalized. But then again, you may not. And who really cares, as long as you win?
Normally this type of behavior would be delegated to cheap SEO companies. But sadly, even reputable ones are doing it. There’s really no way to tell it’s happening, unless you’re standing there looking over their shoulder to see what they’re submitting and where they’re submitting it too. Most webmasters won’t do that. They trust their SEO company to do their job, never bothering to look into their methods. Getting dropped in search engine rankings is the only thing that will cause them to investigate.
The Final Decision
So, knowing all of this, should you spin content to use for your blog?
The answer is completely up to you. Spinning content does work. However, it does come with a heavy price if you get caught.
Google’s algorithm is getting more and more sophisticated. As a webmaster, you have two choices: you can use cheap methods to narrowly evade its grasp, or you can invest in unique, high-quality content and be safe from all algorithm updates from here until the Internet crashes. The choice is up to you.