There’s so much excitement, enthusiasm and attention to detail that goes into starting a business. You’re worried about location, marketing, sales, revenues, loans … and you haven’t even opened the doors yet. Before you start inviting customers into your new business, there are some lesser mentioned things you need to know about starting a business.
You have a business plan and the vision of exactly how it will look and feel when it’s executed. That’s a great first step. But you need to remain flexible as the needs and demands of the market change. Just because you’ve started with “ABC” doesn’t mean you can’t branch out – to your customers’ delight – into “XYZ.”
Love What You Do
If you’re not in love with your new business, then don’t start it. You’ll be investing your time and energy into it for years if not decades to come. If you don’t love the business, you’ll resent the time it takes to develop and maintain it. That attitude will trickle down throughout the business, and it won’t be successful. Instead, maintain an atmosphere of excitement and dedication.
You Need Help
Starting off as a one-man shop is great, but you’re going to need help along the way. Marketing, sales, customer service, retail sales, web design, accountants, lawyers … are you prepared to handle all of these tasks yourself? Spend plenty of time and energy researching those who you ask for assistance. Yours wouldn’t be the first case of accounting malpractice or a website that was never built.
It’s your job to make everyone that works for you feel like part of a team. This is much easier said than done, but it is possible. Have a business that employees can be proud of. Have a purpose higher than the almighty dollar. Listen and weigh other people’s input as much as possible. Thousands of people have quit well-paying jobs that didn’t fulfill their need to be a part of something bigger. Give your employees a reason to stay.
Keep the Right People
The right employees can make all the difference. After all, these employees are an extension of your business. Finding someone who is stellar in customer service is worth her weight in gold. A transportation manager that keeps everything running smoothly could be the heart of your operation. Whomever the person in whatever the position, if you find the perfect fit then make sure to keep it that way. Public recognition, private thanks, small rewards and other incentives can go even farther than a raise for some employees. Learn what motivates your all-stars, then make sure they get it.
Starting a new business is more than coming up with a great idea. You’re the captain, the leader, the parent and the babysitter. You have to be willing to adjust your own personal goals and to encourage others to adjust theirs, as well. Once you have a well-formed team working towards and enthusiastic about a common goal, you’re well on your way to success.