Forbes is expected to announce Monday the launch of a 400-blog finance advertising network. The network, Forbes’ Business and Financial Blog Network, has already attracted Talking Biz News and Xconomy. The ad network is managed by adify.com.
“There is no denying the growing importance and influence of blogs within the media landscape,” Forbes.com President and CEO Jim Spanfeller said in a statement. “Forbes.com can ensure advertisers are reaching a hard-to-find and very desirable audience within safe, well-lit environments by exclusively inviting ‘best of breed’ business and investing bloggers to our new Business and Finance Blog Network.”
Nick Ricci, most recently a senior sales exec at About.com, will oversee both the finance blog network and Forbes Audience Network, which the magazine launched in 2007.
We also learned more details, including a mock-up of how Forbes plans to integrate the blogs in its site. For months, Fortune has been sending invitations to bloggers, describing the offer. We gleaned the following from WorldBeta, which posted a Fortune e-mail describing the program.
A Forbes spokeswoman told Pro Blogging News the ad network is invitation-only and is meant to attract blogs that appeal to high net worth investors and senior decision makers.
Although reports say there is a 40/60 revenue-sharing offer, the Forbes spokesperson wouldn’t comment on specifics. Adify will handle the context-sensitive ads.
Compete is also partner in the program and will provide bloggers semi-annual reports on their readership.
To be part of the program, you need to post the Forbes badge, plus a 728×90 leaderboard and either a 160×600 skyscraper or 300×250 rectangle.
Post originally written by Ed Sutherland